Shop Local. Support Indiana.
Local businesses are the heartbeat of Indiana’s communities, and every dollar spent close to home strengthens the places we love. This featured image highlights exactly what makes the Hoosier State special: cozy cafés, independent shops, family-run markets, artisan makers, and hometown pride that runs deep.
Across Historic US Route 6 and beyond, Indiana’s small businesses bring character, creativity, and connection to every town. From vintage shops in Hammond to artisan bakeries in Elkhart, craft marketplaces in Westville, and corner cafés where the barista knows your order by heart—these are the places that give Indiana its charm.
Shopping local isn’t just a purchase. It’s a promise to support your neighbors, your community, and the future of Indiana’s local economy. Every time you choose a Main Street shop over a big-box chain, you help keep doors open for the entrepreneurs who make this state feel like home.
As you travel Indiana—whether on Route 6 or your favorite backroads—take time to explore the small businesses that shape each town. Step inside a local bookstore, grab a handcrafted latte, browse shelves stocked with Hoosier-made goods, and enjoy the personal touch that only local owners can offer.
This season and all year long, your support matters. Celebrate the makers, the dreamers, the builders, and the neighbors who pour their hearts into the shops that define Indiana’s identity. Shop local. Support Indiana. And keep our communities thriving for generations to come.
There’s nothing quite like new content related to Historic US Route 6. From Provincetown’s sandy shoreline to the sun-washed streets of Long Beach, we’re celebrating something new hitting the road today—our brand-new newsletter, Happenings.
It’s officially out in the wild, ready for every traveler, history fan, and Route 6 Explorer who loves discovering what makes America’s Main Street so unforgettable. If you haven’t caught the buzz yet, now’s the perfect moment to jump in.
Subscribe to stay connected, and join us at the starting line of this new adventure.
