Our Mission: Connecting Communities Along Historic US Route 6
The US Route 6 Tourist Association exists to celebrate, preserve, and promote America’s longest continuous transcontinental highway—Historic US Route 6, stretching from Provincetown, Massachusetts, to Long Beach, California. Our mission is to shine a light on the communities, landscapes, and stories that define this remarkable route, while encouraging responsible travel that supports local economies and safeguards cultural heritage.
What We Stand For
At the heart of the association are a few guiding values that shape everything we do:
- Preservation of History – Honoring the legacy of US Route 6 by documenting its past and sharing the stories that make each stretch unique.
- Community Support – Highlighting small towns, local businesses, and grassroots organizations that give the route its character.
- Authentic Travel – Encouraging travelers to slow down, explore thoughtfully, and experience places beyond the interstate.
Education and Awareness – Providing accurate, engaging information that helps travelers understand the cultural and geographic significance of the route.
Who We Serve
The US Route 6 Tourist Association is for curious travelers, road trip enthusiasts, history buffs, local residents, and community leaders who care about meaningful travel experiences. Whether someone is planning a cross-country journey or exploring a nearby stretch of the highway, our resources are designed to inspire discovery at every level.
What Makes US Route 6 Unique
US Route 6 is more than a road—it is a living corridor of American life. Along its path, travelers encounter:
- Diverse landscapes, from coastal shores to mountain passes and prairie farmland
- Historic main streets, roadside diners, and vintage signage
- Cultural landmarks, museums, and locally rooted traditions
- Communities that welcome visitors not as passersby, but as participants in their story
