GivingTuesday: A Day to Build Community Partnerships Along U.S. Route 6
Every year, communities across the country come together for GivingTuesday, a global movement dedicated to generosity, service, and collaboration. Held after the major shopping holidays, GivingTuesday shifts the focus from consumption to compassion. It invites individuals, businesses, and organizations to support causes that strengthen their communities and preserve the places they care about.
For the U.S. Route 6 Tourist Association, GivingTuesday is more than a fundraising event. It is an opportunity to build lasting partnerships that support the historic highway and the towns that line its 3,652 miles from Massachusetts to California.
Why GivingTuesday Matters
GivingTuesday has grown into one of the most powerful days of charitable action in the world. Millions of people participate each year by donating, volunteering, and forming partnerships that create meaningful change.
For heritage corridors like Historic U.S. Route 6, the impact of GivingTuesday can be especially powerful because:
- Small contributions add up to major preservation projects.
- Local partnerships create stronger, more visible communities.
- Shared efforts help tell the story of America’s longest transcontinental highway.
Building Partnerships Along Route 6
The U.S. Route 6 Tourist Association works with communities, museums, tourism offices, and businesses across fourteen states. GivingTuesday provides a natural moment to invite new partners to join this effort.
Potential Community Partners
- Local restaurants and cafés
- Hotels and motels
- Museums and historical societies
- Chambers of commerce
- Tourism boards
- Civic groups and schools
These partners share a common goal: bringing visitors to their towns and preserving the stories that make their communities unique.
How Partnerships Create Real Impact
When businesses and organizations join forces with the U.S. Route 6 Tourist Association, the benefits reach far beyond a single event or campaign.
Increased Visibility
Partners gain exposure through:
- U.S. Route 6 promotions
- The Happenings newsletter
- Social media features
- Road trip itineraries and guides
Stronger Community Support
Collaborative efforts:
- Encourage local pride
- Strengthen tourism networks
- Build relationships between organizations
Shared Resources
Partnerships make it possible to:
- Coordinate events and promotions
- Pool marketing efforts
- Support signage and preservation projects
- Expand educational programs
Together, these efforts create a stronger, more connected Route 6 corridor.
GivingTuesday as a Launch Point
GivingTuesday is the perfect moment to start or strengthen partnerships. A local business might pledge a portion of its day’s sales. A museum might host a special event. A tourism office might share Route 6 stories across its channels.
Even small actions can spark long-term collaboration that benefits the entire community.
A Call to Action
This GivingTuesday, you can help build stronger partnerships along Historic U.S. Route 6.
Here’s how to get involved:
- Make a donation to support US Route 6 initiatives.
- Encourage a local business or organization to partner with the association.
- Share US Route 6 stories and posts on social media.
- Invite your community to participate.
Every partnership formed on GivingTuesday helps preserve history, support local economies, and keep the spirit of US Route 6 alive for future generations.
Together, we can turn one day of giving into a year of collaboration.
Subscribe today and let Route 6 come to you, one story at a time.
